Product Marketing Manager

A Dynamic storyteller Adept at delivering results

At the core of my storytelling is merging customer feedback, market needs, and product vision to provide strategic direction for product roadmaps and shape go-to-market strategies.

Throughout the last decade of my career, I have been democratizing security by streamlining the message and simplifying the narrative.

I am a strategic and experienced Product Marketing leader with expertise in:

• crafting messaging
  
• refining positioning
  
• implementing effective go-to-market strategies
  
• generating comprehensive competitive intelligence
  
• conducting market research
  
• delivering presentations at virtual and in-person events
• creating compelling sales content

My experience includes:

• guiding a team of product marketers
  
• collaborating closely with various departments such as marketing, product, sales, and customer success
  
• engaging regularly with senior executives.
  
• accelerating go-to-market time
• improving PMM team efficiencies
• increasing PMM team visibility through collaboration

Market Research

Messaging and Positioning

Go To Market (GTM) Strategy

Executive GTM Strategy Pitch

Solutions Marketing Function Executive Pitch

Published Content

Messaging and positioning documents are crucial. A strong positioning strategy guides messaging, ensuring it resonates with the target audience.

Its intended purpose is internal use:

• marketing - to create content
• sales - to learn how to pitch the product correctly
• product- to prioritize the right things
• customer success - to educate customers correctly

The document aligns company employees to ensure everyone shares the same context and story about the product being launched to the market.

GTM strategy documents serve as a blueprint, aligning stakeholders to common objectives:

• considering market conditions
  
• current operations
  
• competitive pressures
  

The strategy should include the following:

• Market Definition and TAM
  
• Customers - target persona/problems to solve
  
• Value Proposition/Differentiators
• Sales Strategy - Self-Service/Inside/Field/Channel
  
• Pricing Model
  
• Targets/KPIs/Measure of Success

This presentation was presented to a panel as part of a case study interview and highlighted the previous strategy document shared on this platform.

During the engaging session, the audience voted on the top two topics for further exploration (hence the inclusion of the QR code).

Regarding my presentation style, I tend to use more visuals than text on slides.

I aim for the audience to concentrate on the spoken content while the slides enhance the message being conveyed.

The solutions marketing vs product marketing debate has been going on forever! A lot of people think solutions marketing is just a fancy term for product marketing.

In a product marketing model, products are the stars, with problems, features, and benefits as co-stars. In a solutions marketing model, the star is the buyer’s vision for success.

This was a presentation given to the executive leadership team during an offsite.

Its aim is to clarify the roles of the solutions marketing team and the product marketing team, address internal confusion, and define responsibilities for better collaboration across the organization.

Other

• Cisco Zero Trust Workshops

15%

Pipeline

Generation

Time to

Deliver

15 %

Conversion

40%

qualified leads

Employee

Churn

20 %

Win Rate

• Raising awareness about mental health and neurodiversity in the workplace and the importance of organizing inclusive events internally and externally.

• Advocating for establishing an Employee Resource Group (ERG) for neurodiversity.

• Providing training to team leads around fostering psychological safety within teams.

• Promoting the use of inclusive language and addressing unconscious bias.

• Providing manager and leader training on inclusive language for the 2SLGBTQAI+ community.

• Engaging in ERGs by being an active member and serving on committees.

• Joining 2SLGBTQAI+ events and organizing lunch and learn sessions.

• Establishing connections beyond projects among different teams, as you never know where it may lead.

• Amplifying the presence and perspectives of underrepresented cybersecurity experts during Cybersecurity Awareness Month rather than solely focusing on best practices.

Location

Ottawa, Ontario, Canada

I am a catalyst for change, adept at fostering market disruption, innovation, and strategic foresight.

My professional journey has been diverse, encompassing various roles. I am particularly enthusiastic about team development and personnel management.

I am profoundly gratified by inspiring teams to excellence and empowering individuals to realize their full potential, transforming them into catalysts for organizational success.

My ultimate aspiration is to create a more positive world by assisting organizations and teams in overcoming complex challenges, achieving impactful results, and offering solutions to pertinent issues.

I eagerly anticipate exploring how my skill set could benefit your organization.